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The Content Creator's Accountant

Audience Economics Episodes

34
July 28, 2026

The $10,000 Hidden Inside Your Audience

The $10,000 Hidden Inside Your Audience reveals why many creators work tirelessly to monetize their audience yet struggle to generate meaningful income. In this episode, I explain that the opportunity to build a profitable business often isn't found in gaining more followers—it's found in better serving the audience you already have. By understanding their challenges, needs, and goals, you can uncover valuable opportunities to create solutions people are willing to invest in. Read today's blo...
30
June 30, 2026

Why Small Podcasts Make More Money

Why Small Podcasts Make More Money challenges one of the biggest misconceptions in podcasting—that a larger audience automatically leads to higher income. In this episode, I explain why download numbers alone are not the best measure of success and how many creators become trapped chasing bigger audiences while overlooking the systems that actually generate revenue. Through real-world examples, I show why a smaller, highly engaged audience can often outperform a much larger one when it comes to ...