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The Content Creator's Accountant

Audience Economics Episodes

Why Small Podcasts Make More Money
30
June 30, 2026

Why Small Podcasts Make More Money

Why Small Podcasts Make More Money challenges one of the biggest misconceptions in podcasting—that a larger audience automatically leads to higher income. In this episode, I explain why download numbers alone are not the best measure of success and how many creators become trapped chasing bigger audiences while overlooking the systems that actually generate revenue. Through real-world examples, I show why a smaller, highly engaged audience can often outperform a much larger one when it comes to ...