Business Growth Episodes

Creators, listen up! There’s a sneaky little myth floating around that if you just grow your audience, the cash will follow. Spoiler alert: that’s totally bogus. Growth won’t save a broken business model, and honestly, if your system's a hot mess, adding more followers is just like pouring water into a leaky bucket—you're gonna lose it all! So, in this episode, we’re diving deep into fixing that business model of yours, because trust me, it’s not just about getting more people to listen; it’s ab...

Why Small Podcasts Make More Money challenges one of the biggest misconceptions in podcasting—that a larger audience automatically leads to higher income. In this episode, I explain why download numbers alone are not the best measure of success and how many creators become trapped chasing bigger audiences while overlooking the systems that actually generate revenue. Through real-world examples, I show why a smaller, highly engaged audience can often outperform a much larger one when it comes to ...