Why Most Podcast Sponsors Are a Bad Idea challenges one of the biggest assumptions in the creator economy—that sponsorships are the best way to make money from your podcast. In this episode, I explain why relying on advertisers can limit your earning potential and leave you dependent on factors outside your control. If you're developing a podcast monetization strategy, you'll see why sponsorships can work for some creators but are often not the most profitable or sustainable path, especially for...
Today, I want to dive into the three critical issues that I believe These Things Should Be Keeping You Up at Night. The first is not knowing your real numbers. Flying blind in your business is risky, and I’ve seen how easily it can lead to costly mistakes. I’m not just talking about cash flow; I mean understanding your true profit after taxes and all expenses. The second issue is creating exposure without proper documentation. In my experience, this often leads to serious headaches when tax time...
