Why Most Podcast Sponsors Are a Bad Idea challenges one of the biggest assumptions in the creator economy—that sponsorships are the best way to make money from your podcast. In this episode, I explain why relying on advertisers can limit your earning potential and leave you dependent on factors outside your control. If you're developing a podcast monetization strategy, you'll see why sponsorships can work for some creators but are often not the most profitable or sustainable path, especially for...
Your numbers are lying to you! If your revenue looks strong but your finances still feel unpredictable, it’s time to take a closer look at what’s really going on. In this episode, I break down one of the most dangerous misconceptions in the creator business—revenue. I often see creators celebrating growing income while still feeling financial pressure, and the disconnect comes from relying on a number that doesn’t tell the full story. Revenue can create a false sense of success, much like somet...
