Why Most Podcast Sponsors Are a Bad Idea challenges one of the biggest assumptions in the creator economy—that sponsorships are the best way to make money from your podcast. In this episode, I explain why relying on advertisers can limit your earning potential and leave you dependent on factors outside your control. If you're developing a podcast monetization strategy, you'll see why sponsorships can work for some creators but are often not the most profitable or sustainable path, especially for...
Why Small Podcasts Make More Money challenges one of the biggest misconceptions in podcasting—that a larger audience automatically leads to higher income. In this episode, I explain why download numbers alone are not the best measure of success and how many creators become trapped chasing bigger audiences while overlooking the systems that actually generate revenue. Through real-world examples, I show why a smaller, highly engaged audience can often outperform a much larger one when it comes to ...
Let me get straight to the point: Your Podcast Should Be Making Money (But It Isn’t). I see this happen all the time. Creators put in hours recording, editing, and publishing content, yet their income never reflects the effort. It is easy to believe that more downloads will fix the problem, yet that assumption is what keeps most podcasters stuck. The truth is, revenue is not driven by audience size alone. It comes from having a clear and intentional monetization strategy behind your content. ...
