Why Your Podcast Pays You $4 An Hour (And Five Tools To Fix It)
Key Takeaways
- Many podcasters fall into the trap of leaking money while chasing income they do not yet have, often resulting in a shockingly low hourly return for their time.
- Instead of traditional budgeting, which often feels like a restriction, give every single dollar a specific job the moment it arrives.
- Tracking your cash flow for just 30 days can uncover hidden profit leaks, recurring subscriptions, and unnecessary convenience spending.
- Always set aside roughly 30% of your earnings immediately upon receipt to protect yourself from self-employment and income tax surprises.
- Building even a small financial buffer or runway gives you the confidence and leverage to say no to sponsorships that do not fit your audience.
Most podcasters think their money problem will get solved by more downloads, a bigger sponsor, or finally going viral. I used to think that too, until I sat down with a client who runs a towing business and found out he was making $4 an hour. Not $15. $4.
That conversation is the reason I gave the keynote you're about to hear, recorded live as the title sponsor at Empowered Podcasting 3 in Charlotte. I'm Ralph Estep Jr., a licensed public accountant, and for 30 years I've helped small business owners and content creators figure out where their money is actually going. Spoiler: it's usually not where they think.
Takeaways:
- Most podcasters are chasing income they don't have while leaking income they already possess.
- Understanding your hidden hourly rate can reveal the true cost of your podcasting efforts.
- Give every dollar a job; this mindset shift can help you manage your finances better.
- Tracking your income and expenses for 30 days can open your eyes to where your money really goes.
- Set aside 30% of your income the moment it arrives to avoid tax surprises later.
- Start building a financial buffer, even a small one like $1,000, to give you more freedom in decision-making.
I've also got a daily live show, Becoming Financially Confident, with my co-host Juliet, airing at 11:30 AM Eastern. Join us live weekdays: https://www.becomingfinanciallyconfident.com/live
Free resources and more at contentcreatorsaccountant.com
Got a question about your own creator finances? Send it my way. I read every one and might answer it on air. Send it here: contentcreatorsaccountant.com/contact
Links referenced in this episode:
Companies mentioned in this episode:
- Ralph Estep Jr.
Frequently Asked Questions
What is a podcast hourly rate and why does it matter?
Your podcast hourly rate calculates how much you actually earn per hour by dividing the time you spend planning, recording, editing, and promoting your show by the income it generates. It helps you realize the true financial cost of your creative efforts.
How can I stop leaking money from my podcast business?
You can stop leaking money by giving every dollar a defined job, tracking all income and expenses for 30 days, and auditing forgotten recurring software subscriptions.
Why should I set aside 30% of my podcast income?
Setting aside 30% of your revenue immediately covers federal, state, and self-employment taxes, preventing devastating financial surprises when tax season arrives.
How much should my emergency fund be as a content creator?
While traditional finance advice suggests three to six months of expenses, you can start with a manageable milestone like a $1,000 buffer to handle unexpected emergencies and gain decision-making freedom.
00:00 - Untitled
00:08 - Introducing the Next Speaker
01:38 - Understanding the Value of Your Time
07:04 - Understanding Your Financial Costs
11:47 - Understanding Revenue and Expenses
20:00 - Launching a New Show: Becoming Financially Confident
25:05 - Negotiating Your Finances
All right, everybody.
Speaker AOur next speaker has spent more than 30 years as a licensed public accountant sitting across the desk from thousands of people and their real numbers, not the ones they post online.
Speaker AWhat he found is that almost nobody was waiting on a good year.
Speaker AThey were waiting on a system.
Speaker ASo before you chase your next sponsor, he's got a harder question for you.
Speaker AWhat are you doing with the money that you already have?
Speaker APlease welcome Ralph Estep Jr. Our title sponsor.
Speaker AIt'd be good to have the microphone.
Speaker AThat'd be good.
Speaker ACan everybody hear me?
Speaker AAll right, all right, we're going to start off by.
Speaker AWe're going to talk about how to keep more of what you make.
Speaker ASo guess what?
Speaker AThis is whole talk is not going to talk about podcasting at all a little bit, but I'm really going to go in a completely different direction because I'm going to help you do more with your podcasting.
Speaker ASo I'm going to jump into the first question here, and I want everybody to raise their hand and don't be shy.
Speaker AHow many of you would like to make money with your podcast?
Speaker ADon't be shy.
Speaker AIt's okay.
Speaker AIt seems like everybody said that right now.
Speaker ALook, I don't want you to raise your hand with the next one.
Speaker AHow many of you are actually making money with your podcast right now?
Speaker ANo judgment.
Speaker AYou don't have to raise your hand.
Speaker AIt's cool that you want to.
Speaker AThat's cool.
Speaker AThat's fine.
Speaker AThat's a good thing.
Speaker AAll right, so if you didn't raise your hand, chances are you answered that in your own mind anyway.
Speaker ASo keep that thought for a second.
Speaker AWhat I'm going to talk about for the next half an hour is the gap.
Speaker AYou see the.
Speaker AThe things here?
Speaker ATwo sides of that?
Speaker AThat's what I'll talk about, because I've worked with this for 30 years, helping people bridge this gap between their desires and where the reality was in their lives.
Speaker ASo why would you listen to me?
Speaker AWell, I'm a licensed public accountant.
Speaker AI have credentials, and I'm one of you.
Speaker AI do four podcasts.
Speaker AI do a daily show.
Speaker AI'm getting ready to launch a new show, which I'll talk about here in a little bit.
Speaker AI've worked with thousands of small business people.
Speaker AI've done thousands of tax returns.
Speaker AI'm not sitting up here to.
Speaker ATo be arrogant about it.
Speaker ABut like I said and like Rich said when he announced me, it's not about waiting for a good year.
Speaker AIt's about waiting on a system.
Speaker AAnd that's the I'm going to talk about today is a system to help you keep more of what you work so hard to get.
Speaker ASo let's talk about why we're here today.
Speaker AI put some things but anybody have a want to share with you why they're here?
Speaker AWhy are you here today?
Speaker ADoes anybody want to throw anything out?
Speaker ANetworking.
Speaker AGreat.
Speaker AFine.
Speaker AGuest.
Speaker AWell, there you go.
Speaker AWell, it's a pleasure to meet you.
Speaker AI think there's a lot of people would say they do a podcast because they love the topic.
Speaker AI think that's a good reason.
Speaker AI think a lot of people say they want to be creative and if you're like me, I had something to say so I got a podcast and said things.
Speaker ABut I actually think as I've been working now, I launched the Content Creators Accountant back in December of 2025 and I wasn't really sure what I was going to find.
Speaker AAnd what I found is this.
Speaker AA lot of people are in here because they're looking for a side hustle.
Speaker AThey're trying to make extra money and that's a cool thing.
Speaker AA lot of people are here because they want escape their 9 to 5.
Speaker AThey want to get out of the corporate world.
Speaker AThey want to do their own thing.
Speaker AThey want to be their own boss again, a wonderful thing.
Speaker AAnd a lot of people are here because they have a dream.
Speaker AThey have a dream to be the next whoever that is.
Speaker AThose are all good things.
Speaker ABut notice what we said, none of that's about audio.
Speaker ANot one thing I mentioned there is about audio.
Speaker AAnd there's nothing wrong with wanting your podcast to pay you.
Speaker ABut here's the problem with this, and I've seen this time and time again.
Speaker AI've watched a lot of people chase income they don't have while leaking income they already had.
Speaker AAnd that's what I'm really going to talk about today.
Speaker AI'm going to tell you exactly some ways that I've seen over 30 years working with people of how to keep more what you work so hard to get.
Speaker AAnd I'm going to say something bold and I might offend some people here, but this is the truth.
Speaker AMost of the people who are trying to make money with this are trying to solve a money problem with a microphone.
Speaker AAnd you're probably not going to get there.
Speaker AAnd I don't mean that being negative, but it's true.
Speaker AYou could.
Speaker AThere are all kinds of clowns on the Internet that can tell you, oh, you're going to make a million dollars as a podcaster.
Speaker AYou probably aren't And I love you guys, and that's why I'm telling you that.
Speaker ABecause it's truth and somebody needs to tell truth about stuff.
Speaker ABut what if you could keep more what you already have?
Speaker AWhat if there are ways to be more, you know, more, have more financial independence what you already have?
Speaker ASo let's do some basic math, because a lot of people when I started this, told me, you know, Ralph, I do it on the cheap.
Speaker AI don't spend a lot of time.
Speaker AI don't spend a lot of money doing this.
Speaker ABut I just want you to, in your own head, think about this.
Speaker AHow much time do you spend on your show?
Speaker AYou know, we're going to start with planning and research how much time goes into that.
Speaker AJust keep.
Speaker AI want you to keep track of the hours here as we're going through this, and then your recording time.
Speaker AActually, I think a lot of times recording time is the shortest point of all of this.
Speaker ASo we got to do recording, then we got to do editing.
Speaker AAnd that's where I think the hours actually hide.
Speaker AI think there's a lot of hiding of hours in editing.
Speaker AAnd then you go to show notes and titles and descriptions, because everybody tells you, well, this is what you got to do if you want to get found, right?
Speaker AAnd then we have thumbnails, audiograms.
Speaker AWe have posting and scheduling.
Speaker AWe have social media promotion.
Speaker ABecause everybody tells you you gotta be on social media, right?
Speaker AAnd then comments and DMs, because then people are going to give you feedback.
Speaker AYou got to answer them.
Speaker ASo right now, in your mind, how many hours did you spend per episode?
Speaker AAnd then I want you to take that number and multiply by the number of times you do that in a month.
Speaker ABecause I want to show you something a lot of people don't think about.
Speaker ATake the number of hours, and then I want you to tell me what you think an hour of your time is worth.
Speaker AIf you were not doing your podcast, what could you go do with that hour?
Speaker AAnd how much could you get paid?
Speaker AAnd I'll give you an example of this.
Speaker AI have a client that owns a towing business.
Speaker AAnd I said to him one time, he came in to meet with me.
Speaker AHe's a monthly client, and his name's Tom.
Speaker AAnd I said, tom, I said, I want to ask you a question.
Speaker AI said, how much do you think you can make an hour going to work at the local McDonald's?
Speaker AAnd he says, well, you know, I'm in Delaware.
Speaker ADelaware, minimum wage is $15 an hour.
Speaker AHe said, well, I could make $15 an hour.
Speaker AI said, okay.
Speaker AAnd I pulled up his tax return.
Speaker AI said, okay, you made $4 an hour last year in your business.
Speaker AAnd he was amazed.
Speaker AHe's like, well, how did you figure that out?
Speaker AI said, I don't need a rocket science degree to figure this out.
Speaker AYou got to do the same thing with your content.
Speaker ALook at the number of hours you're spending.
Speaker ALook at the how much you think you should be making per hour, and then times that by the number of, you know, months and years.
Speaker ASo I use a simple example here.
Speaker ALet's just say you spend 25 hours a month on your podcast, and you think you can make $25 an hour.
Speaker AThat's $625 a month.
Speaker AOkay?
Speaker AThis isn't money that you're paying anybody.
Speaker AThis is your own labor.
Speaker AMultiply that times 12.
Speaker AThat's $7,500 a year.
Speaker AThat's what it's costing you to do your show.
Speaker AAnd the thing about this is, you never invoice yourself for that money.
Speaker AIt's just gone.
Speaker ANow, I'm not.
Speaker AI'm not gonna stand up here and tell you to stop doing what you're doing, but recognize what it's costing you, because once you start to realize how much it's costing you, then you start have a different mindset about all of this.
Speaker ASo you're spending $7,500 a year of your own labor.
Speaker ASo let me go back to the question I made the beginning.
Speaker AWhat are you doing with the money you already have?
Speaker AWhat if there's a way to keep more of the money you already have?
Speaker ASo I'm going to give you five tools.
Speaker AIf you follow these five tools, I guarantee you you will see a dynamic change in your personal financial situation.
Speaker ASo is everybody ready?
Speaker AAwesome.
Speaker AAll right.
Speaker ANumber one thing, and I'm writing a book about this.
Speaker AIt'll come out probably the beginning of next year.
Speaker AI hate the word budgeting, because as soon as you hear budget, you hear restriction or you hear diet.
Speaker ASo what if we said instead of budgeting, let's give every dollar a job?
Speaker ABecause most people have had a job, right?
Speaker AYou understand?
Speaker AOkay, I have a job.
Speaker AI understand.
Speaker AWell, here's the thing.
Speaker AIf you don't give money a job, every dollar that doesn't have an assignment is going to get spent, and you're not going to know where it is.
Speaker ASo, number one thing, Number one tool is to give every dollar job.
Speaker ALet me walk you through what this looks like.
Speaker ASo let's say you get paid on Friday, and let's say you get $3,000, whether you're paid weekly, bi weekly, whatever that is.
Speaker AWell, your rent's going to be $1,400.
Speaker AThat's money that has a job, right?
Speaker AYour groceries, another $700.
Speaker AYour debt, because you got to pay your debts, not, you know, ruin your credit.
Speaker AThat's not good.
Speaker A$400 There, 300 in savings.
Speaker AAnd because we have to have fun in life, $200 in fun.
Speaker ASo I've just taken $3,000.
Speaker AIf I'd done my math, and I'm pretty good at math, and I've got it down to zero.
Speaker AThat's the whole point.
Speaker AWe've assigned every single dollar that's coming into your world a job.
Speaker AAnd yes, even fun gets a job.
Speaker ABut you notice what we don't have here?
Speaker AThat $47, you're playing descript, or that other thing you're paying subscription.
Speaker AWe'll talk about that in a few minutes.
Speaker AThe things that you forget about.
Speaker AThat dollar doesn't have a job.
Speaker AAnd those dollars escape because they didn't have an assignment.
Speaker AAnd I just threw some pictures in there.
Speaker AAnd here's the thing I love about this dollar job framework.
Speaker AYou're not trying to spend less.
Speaker AI'm not telling you not to spend money.
Speaker AIt's your money.
Speaker AYou do what you want with it.
Speaker AI'm trying to get you to be intentional about it and decide first where those dollars are going to go.
Speaker ASo that's the first tool, number one thing, Give every dollar a job.
Speaker ASecond thing, and this one will.
Speaker AWill open up your eyes.
Speaker ATool number two, measure what actually moves.
Speaker ABecause a lot of people think they know what comes in and out, but most people don't.
Speaker AIn fact, the statistics show that when you ask somebody where their money actually goes, they're usually 70% wrong.
Speaker ASo what I, what I encourage every person I work with is for 30 days, everybody can do something for 30 days, right?
Speaker AI want you to measure every single dollar that comes in, and I want you to measure every single dollar that goes out.
Speaker AYou don't have to have fancy software.
Speaker AYou don't have to have a subscription to anything.
Speaker AYou can get a simple notebook, piece of paper and literally write down every dollar that came in and every dollar that went out.
Speaker AThe tool isn't the point of what we're talking about here.
Speaker AIt's attention to this.
Speaker ABecause here's the thing I've learned over 30 years.
Speaker AYou never fix something that you don't see.
Speaker AIf you don't have clarity of what's coming in and what's going out, you're never going to fix it.
Speaker ASo you've got to start there.
Speaker AAnd look at that.
Speaker AAnd here's what you're going to find when you do this.
Speaker ABecause I've walked through million people doing this.
Speaker AWhat you actually find is subscriptions that nobody.
Speaker ANobody knows they have.
Speaker AYou don't negotiate those.
Speaker AYou just keep paying them.
Speaker AYou might not even use them.
Speaker AI did it myself.
Speaker ALook, I'm throwing myself under the bus.
Speaker AI had subscriptions.
Speaker ALike, I don't even use that anymore.
Speaker AWhy am I paying for this?
Speaker AWell, it's on auto payment, so they just keeps going.
Speaker AThat's what you find when you do this.
Speaker AYou find that you're spending a lot of money for convenience.
Speaker AHey, look, I'm not a coffee drinker.
Speaker ALike, I'm not going to hit a Starbucks on the way.
Speaker ABut you'd be shocked how much money people spend on convenience.
Speaker ASpending another one, delivery fees, how many people order Uber and all that kind of stuff.
Speaker AThat stuff adds up, and it adds up quick.
Speaker AAnd it's never the big things, though.
Speaker AThat's the problem.
Speaker AI call it death by a thousand cuts, because that's what it is.
Speaker ALittle here and a little bit there.
Speaker ASo that's the second thing.
Speaker AMeasure what actually comes in.
Speaker AAnd here's the thing.
Speaker AI'm going to say, this is how it relates to podcasting.
Speaker A30 Days of Truth, of where your money is actually coming and going will do more for you than 30 episodes.
Speaker ALike, guarantee it.
Speaker AIf you do that, you will be amazed at what you'll find because you'll start to say, why am I spending money on this?
Speaker AWhy am I spending money on that?
Speaker AAnd you'll make more intentional decisions.
Speaker AOkay, so here's number three.
Speaker AAnd I loved.
Speaker AYou know, my.
Speaker AMy VA put this together, and I saw this pie, and I'm like, oh, man, that pie looks really good.
Speaker ABut a lot of people don't think about this.
Speaker AAnd it's funny because Sid mentioned this earlier.
Speaker AThis is the one that matters most for everybody in the room.
Speaker AGross.
Speaker AThe money that comes in is not your money.
Speaker AIf you don't hear anything else I say, recognize this today.
Speaker AWhat comes in is not your money.
Speaker AThat's the gross.
Speaker AThe net is yours.
Speaker AThat's what you can actually spend and do things with.
Speaker ASo let's talk about getting there.
Speaker ALet's say you land your first sponsor.
Speaker AYou're super excited.
Speaker AYou got $1,200 sponsor.
Speaker ABut here's the problem.
Speaker AA lot of people won't be honest with you.
Speaker AAnd say you didn't just make $1,200, you got $1,200 at the top.
Speaker ABut you're going to have to pay tax.
Speaker AUnless you want to go to jail like Al Capone, which is not a fun thing.
Speaker AYou're going to pay something called self employment tax.
Speaker AWhen you work for yourself, you pay 15.2% extra tax in addition to federal and state tax.
Speaker ASo a slice of that money, a slice of that $1200 was never yours from the beginning.
Speaker ASo here's a rule of thumb tool number three.
Speaker AEvery week when you look at what came in the door, here's what I want you to do.
Speaker ASet aside a percentage of that money the day that it arrives.
Speaker ASo if you say, look, every Friday I'm going to have a 15 minute meeting with me about my finances.
Speaker AYou say, here's what came in this week.
Speaker AOn Friday, you say, I'm going to take 30% of that and I'm going to put it into a separate account.
Speaker ANot even at the same bank where you bank.
Speaker AYou want to put this away.
Speaker ABecause what happens is somebody comes and sees me in March and they break down crying when I tell them how much they owe the irs because they're like, wait a minute, I don't have any of that money left, Right?
Speaker AThis avoids that surprise come April 15th.
Speaker AAnd again, I'm just going to reiterate this revenue income.
Speaker AThe number, the number is what you get to keep.
Speaker AThat's what you can actually pay your mortgage with.
Speaker AThat's what you can actually put into the savings account.
Speaker AThat's what you can pay for your kids college education with.
Speaker AThat's the number.
Speaker AEverything else was just fantasyland stuff until you figure out what you can actually keep.
Speaker AAnd the first check feels like a win, but it's not yours to spend.
Speaker AI love Kermit the Frog out there.
Speaker AThat's really cool.
Speaker AAll right, well let's get into number four.
Speaker AAnd this is one any financial person going to tell you, well, you have to have an emergency fund.
Speaker AAnd it drives me crazy when I hear people say you need three to six months worth of money set aside.
Speaker AHow many people right now have 3 to 6 worth of money set aside?
Speaker AIf you do, that's fantastic and I applaud you.
Speaker ABut for a lot of people, you hear that and you're like, I'll never do that.
Speaker AThere's no way I can do that, Ralph.
Speaker AAnd an emergency fund sounds really boring.
Speaker AIt's like, oh, that's not fun.
Speaker AI can't go on vacation.
Speaker AI can't do this.
Speaker AI can't do that.
Speaker ABut here's the thing.
Speaker AYou gotta understand.
Speaker AIt's the thing that helps you get to the next level.
Speaker AI see you see a guy here going across the bridge there.
Speaker AIt's the only thing that lets you take that thing.
Speaker ABecause what I want to say here is, this is a Runway, right?
Speaker AA Runway is leverage.
Speaker AIt gives you time.
Speaker AIt gives you time.
Speaker AThe people that lose their job, the people that have a situation in their home, like, Like, I'll give you a great example.
Speaker AThe other day on.
Speaker AOn Wednesday, I have a farm, and I have an older lady that lives on my farm, and she called me eight o' clock at night and said, we don't have any water.
Speaker AI said, well, that's not good.
Speaker AWell, guess what?
Speaker AWednesday night, we're replacing a well pump, $4,000 later to dine, right?
Speaker AAnd that's the kind of stuff that happens to all of us.
Speaker ABut when you have that money set aside, and.
Speaker AAnd the thing is, so like I said earlier, people said, well, I. I want to do this as a side hustle, Ralph.
Speaker AI want to do this to replace my job.
Speaker AIt's my dream.
Speaker AWell, guess what?
Speaker AIf you don't have a Runway, you're not going to do it very long, because you're going to fail, because you're going to be out of money.
Speaker AYou're going to be broke.
Speaker ABut if you can build that Runway, you can get yourself to that next level.
Speaker AThink about this.
Speaker AIf you had $1,000 set aside and you have a flat tire, you know where you're going to have.
Speaker AYou're going to have the money to pay for that flat tire, right?
Speaker AAnd that's all you have to have.
Speaker AIt doesn't have to start three to six worth.
Speaker AThree to six months worth of money.
Speaker AIt can be $1,000 when you have a month of money set aside.
Speaker AAnd think about this from the standpoint of podcasting.
Speaker AWhen somebody makes you an offer as a sponsor, you can say, well, I'm going to be a little more choosy about this.
Speaker ABecause what a lot of content creators do is they're so desperate to make money, they take sponsors that don't fit their audience.
Speaker AThey take sponsors who have nothing to do with what they're doing because they just need money.
Speaker AAnd when you act like that, you will get yourself in trouble and you will lose your audience.
Speaker AAnd it gives you space and time to think.
Speaker AWhen you have three to six months, then you're absolutely free.
Speaker AAt that point, then you can say, you know, I can dig, I can make other decisions, I can do other things because I have a Runway.
Speaker AI have some space to do this.
Speaker AAnd I put it in here because I love this quote.
Speaker AIt says, scared artists make safe work.
Speaker AA buffer buys you the freedom to say no to the sponsor who doesn't fit.
Speaker AThat's so important.
Speaker ABecause if you're.
Speaker AIf you're just worried about, well, I got to pay my va, I got to pay my editor, I got to pay this, and I got to pay that.
Speaker AYou're not going to be aggressive in your content creation, and you're going to be just like everybody else, and you're not going to get ahead doing that.
Speaker AIt's just the truth.
Speaker ABecause fear makes you take the first offer, but that cushion lets you wait for the right one.
Speaker ANow, here's number five.
Speaker AHow many people here have debt?
Speaker AHow many people here have debt?
Speaker AYes, debt's a big thing, too.
Speaker ABut the problem with debt, people overthink this, too, because you hear somebody on, you know, one of these gurus, financial groups, well, you got to get out of debt.
Speaker AWell, if you've got five credit cards, where do you start?
Speaker ABecause they'll tell you, oh, we got to get out there.
Speaker AThat sounds good, but it's overwhelming to you.
Speaker ASo here's the thing I recommend for every single person, just pick one.
Speaker ANow, there's a bunch of different beliefs on.
Speaker AThey call the avalanche method, the snowball method.
Speaker AHere's what I think everybody in this room should do.
Speaker AFind the smallest balance debt that you have.
Speaker AIn my example, there's one here, that's a $420 debt, and you target that you pay every single extra dollar that you have towards that debt.
Speaker AMake sure you're making the minimum payments on the others.
Speaker ANow, you might say, wait a minute, Raoul, but you're a finance guy.
Speaker AThat doesn't make any sense, because one of these loans could have a higher interest rate than the other.
Speaker AI don't care.
Speaker AYou're right.
Speaker AFrom a math perspective, that's wrong.
Speaker ABut here's the thing that you need to understand the interest.
Speaker AMath doesn't care whether you're still doing this a couple months later.
Speaker AI want you to be successful.
Speaker AYou got to have those wins.
Speaker AYou got to build that momentum.
Speaker ABecause like I said, from an empirical standpoint, you're right, it's a higher debt.
Speaker APay that one first.
Speaker ABut how much better does it feel when you don't have five debts anymore?
Speaker AYou have four, and then you have three.
Speaker AYeah, it might take A long, long time to get there.
Speaker ABut build that momentum, because once you build that momentum, you're going to get there.
Speaker AYou don't need to be good at math to do any of the things I've talked about today.
Speaker AYou just need to finish something, and this is a path to get you to finish that.
Speaker AAnd I got two clowns here because this is the truth.
Speaker AAnd I found this over 30 years.
Speaker AThe people who keep their money and the people who make their money are not the same people.
Speaker AThat's just a factual statement.
Speaker AHere's the thing I found, especially when it comes to content creation, making money is luck.
Speaker AA lot of people that make money in podcasting are lucky.
Speaker AYou can work as hard as you can.
Speaker AYou can be consistent every day.
Speaker AYou can post all the time.
Speaker AA lot of it is luck.
Speaker AA lot of it is timing.
Speaker AYou came in the right time, you got the right people.
Speaker AYou had so many.
Speaker ASome social media influencer mentioned you or something like that.
Speaker AAgain, that's luck.
Speaker AAnd a lot of it is things you have absolutely no ability to control.
Speaker ANone.
Speaker ABut what we talked about today, keeping it, is the difference, because you can keep the money that you have.
Speaker AThere's a system that we just talked about that you can do, and you can start that today.
Speaker AYou don't have to wait till tomorrow.
Speaker ATonight you can think about the five things I talked about.
Speaker AThere's a qr, excuse me, NFC chip on keychains out there that has all this information on there.
Speaker AThey're on the table outside.
Speaker AWe'll talk about that in a second.
Speaker ABut the people that have a system keep their money.
Speaker AThe people that don't.
Speaker AAnd I've seen people who make a ton of money that have nothing.
Speaker AAnd I've seen people who make very little have a ton.
Speaker AThere is a huge difference between the two.
Speaker AAll right, so now I want to go back of these, back through these five things.
Speaker AAnd remember, like I told you, none of these require download.
Speaker AThere's just five things.
Speaker AWe're going to go back through them.
Speaker AGive every dollar a job.
Speaker AEvery dollar gets assigned a job.
Speaker ANumber two, measure what actually moves for 30 days.
Speaker AYou will be amazed.
Speaker AAfter 30 days, you're going to go, I had no idea that I spent so much on coffee.
Speaker AI had no idea that we spent this much on Amazon or this much on Uber, whatever those things are.
Speaker ANumber three, know what the gross is and what is not yours.
Speaker AStart to carve that money out ahead of time.
Speaker ANumber four, build that buffer.
Speaker AIt's not.
Speaker AIt's not glamorous.
Speaker ABut it will save you and it'll help you make better decisions.
Speaker AAnd number five, kill one debt.
Speaker AJust take one debt and knock it out of the ballpark.
Speaker AAnd you will be amazed at where you go.
Speaker ANow, I got some really exciting information here today.
Speaker AI'm launching a brand new show.
Speaker AIt's starting August 31st.
Speaker AIt's called Becoming financially confident.
Speaker AAnd you can see Julia if you don't mind raising your hand.
Speaker AJulia is my co host.
Speaker AIt's going to be a Daily Live Show, 11:30am Eastern Time.
Speaker AAnd the thing that we're going to do there is we're going to take your questions, we're going to actually break down all the things I talked about today.
Speaker AThe thing you need to understand about me is I am not a person that judges anybody.
Speaker AI'm not a person that gives anybody shame.
Speaker AMy goal in life is to put my arm around you and tell you, hey, let me help you.
Speaker AIf that's what you're looking for.
Speaker AI encourage you subscribe to our show and there's nothing to catch up on because it's a brand new launch.
Speaker AThank you.
Speaker AThe cool thing is I'm gonna be able to take questions.
Speaker AAwesome.
Speaker ASo subscribe to that before you leave the room.
Speaker AOr you can take this QR code or like a circle.
Speaker ACindy has some extra keychains there.
Speaker AThere's an NFC chip on there.
Speaker AAll you've got to do is take that up close to your phone.
Speaker AIt'll take you right to our landing page.
Speaker AAnd you can sign up for that.
Speaker ABut you definitely want to do that because the other thing I'm doing is I'm giving away an electro voice re 27 microphone.
Speaker ASo go up there, sign up.
Speaker AYou just have to put your name, email address in and then you could win that microphone.
Speaker ASo I've got like eight or nine minutes left.
Speaker AI'm happy to take any questions.
Speaker ALike I said, this is not my first rodeo.
Speaker ASo I don't think anybody else helped me, but go ahead.
Speaker AYeah, I'm going to rephrase your question.
Speaker AWhat you're asking me is if somebody offers you a discount if you do an annual plan.
Speaker AHere's the problem with that.
Speaker ALet's say you do that and you don't like the software.
Speaker ATwo months into it, then you've just paid for a year that you don't realize I'm not a big fan of that.
Speaker AAnd while you're talking about subscriptions, like I said, I caught death by a thousand cuts.
Speaker ASo the thing that I recommend to people, whenever you get A subscription for anything.
Speaker ASet up a spreadsheet and put on there what the subscription is, what the renewal date is, what you use it for, and how much it costs.
Speaker ABecause what happens is a lot of people do what you just said, and then next year comes around, they're not even using the software anymore, but they get billed again.
Speaker ASo does that answer your question?
Speaker AYeah, absolutely.
Speaker AI think reminders are great, but I'll take it a step further.
Speaker AAsk yourself, on every single subscription, do you need it, do you use it, or is there something you have to replace it?
Speaker ABecause as a podcaster, I've got like 18 different AI things.
Speaker AI got five different audio things.
Speaker ADo I need all that stuff?
Speaker ANo, but it was the cool thing.
Speaker AIt was a shiny penny at the time.
Speaker AAnybody else?
Speaker AGood.
Speaker AI'm sorry.
Speaker AI handle all 50 states and I have clients all over the world.
Speaker BOkay.
Speaker AAnd the second thing is, if I hire you as my podcasting accountant, what do I do with my regular accountant?
Speaker AYou tell them that I'm a podcaster and I want somebody that lives the same life that I live.
Speaker AAnd that's.
Speaker AI'm not saying your accountant is bad, don't misunderstand me.
Speaker ABut people need to understand that what we do is different.
Speaker ASo people ask me all the time, well, Ralph, can I write this off?
Speaker AYes.
Speaker AI'm a creator just like you, so I'm living the same life you.
Speaker AThis isn't some textbook talk here today.
Speaker AI live the same life that you live.
Speaker ASo.
Speaker ABut absolutely.
Speaker AYeah, absolutely.
Speaker AYep, go ahead.
Speaker AYeah, I've got a comment on this thing, too.
Speaker AThere's a lot of these sites now that are more or less manipulating you into signing up for a recurring payment.
Speaker AI mean, I'm no longer using codefunding for that reason because I thought I was giving somebody, you know, one time donation of $50.
Speaker AOh, I got four or five of these.
Speaker AWhat happened to you?
Speaker AI didn't sign up for this, so.
Speaker AYeah, just wanted to let you know that.
Speaker AOh, absolutely.
Speaker AAnd the vendors love that because what most people do is they sign up for it and they forget about it.
Speaker AAnd then every year it renews or every month it renews, it just continues on.
Speaker ABut then the moral of the story is I'm never going to beat your product again, so.
Speaker AWell, I agree, you're burning bridges, but they don't care because they've already got your money.
Speaker AYeah, that's another thing.
Speaker AYou know, okay, you're going to laugh when I say this, but I tell people to get a throw down credit card, a Throw down credit card, like a prepaid credit card for subscriptions.
Speaker ABecause then guess what?
Speaker AWhen that card expires, they're not getting the money again.
Speaker ASo I mean argument so that you get.
Speaker AWell, that's another thing.
Speaker AI talk about this on my.
Speaker AI do a daily show right now, a financial show.
Speaker AAnd I tell people all the time, call people and ask, call your credit card people.
Speaker AListen to me.
Speaker AThis is the truth.
Speaker ANobody gets this.
Speaker ACall your credit card company and said, I've been a customer for so many years, I want you to reduce my interest rate.
Speaker AMaybe like.
Speaker AWell, they'll never said it.
Speaker AThey will.
Speaker AIf you have a bill, you negotiate this.
Speaker ALook, my grandfather told me this a long time ago.
Speaker AEverything is negotiable when it comes to your finances.
Speaker ANegotiate everything.
Speaker AIf you've got a credit card they want you to keep, they want to keep your business, call them and say, look, you're interest rate 18%.
Speaker AI can't afford to pay that.
Speaker AMake it 12 or I'll go somewhere else.
Speaker AAnd you'd be surprised how many people do it.
Speaker ADo the same thing with subscriptions.
Speaker ADo the same thing with your cell phone and your, and your Internet bill and all those things.
Speaker ACall and negotiate these things.
Speaker AIt's your money.
Speaker AYou work so hard to get it.
Speaker AAnd the thing is, people don't know about it.
Speaker AI'll give you a great example.
Speaker AMy son is a barber and he had a, like a gastric issue.
Speaker AAnd he went to the ER and he's got one of these high deductible medical plans.
Speaker AThe bill from the ER was 7, $800.
Speaker AThey saw him for an hour, did a cat, whatever, they did mri, whatever.
Speaker AAnd he says to me, he says, dad, my out of pocket, My deductible is $6,300.
Speaker AWhat do I do?
Speaker AAnd I said, well, here's what I would do.
Speaker AGo to the website for the hospital and see do they have a hardship program.
Speaker AAnd he goes, you really?
Speaker AI said, yeah.
Speaker AI said, call him.
Speaker AGuess what he did.
Speaker AHe called them.
Speaker AHe owes zero on the hospital bill.
Speaker AZero.
Speaker ABecause he asked the question.
Speaker AI'm not tell.
Speaker AI'm not saying that he shouldn't pay his bill.
Speaker ADon't misunderstand me.
Speaker ABut these hospitals and these places get money from the state.
Speaker ASo use these things to your ability.
Speaker ACall, make phone calls.
Speaker AIt's okay to ask.
Speaker AThe worst thing they can tell you is tell you no, I'm sorry, go ahead.
Speaker BRalph, this is awesome.
Speaker AThank you, thank you, thank you, thank you very much.
Speaker BI don't work with Ralph.
Speaker BBut I will tell you, I do every single thing in his process.
Speaker BAnd one of the things that has worked so well is setting aside that income ahead of time, because I put about 30%, give or take, for each one.
Speaker BIs it not on?
Speaker BLuckily I'm really loud, so I put away about 30%.
Speaker BBut your taxes almost, when you write stuff off, you almost never actually pay that full 30%.
Speaker BAnd I have built up such a big business emergency fund in addition to the three to six months of my regular personal fund that, that I have.
Speaker BThe other thing I will just say is I love CDs because I like something that's liquid, but that also gives me a better return on investment.
Speaker BAnd so I can pick a three month cd.
Speaker BIf I'm feeling iffy about the future, I can pick a 12 month and then my money's working for me.
Speaker BSo that's just another tool in your toolbox, other than just putting it in a bank account.
Speaker BThat's going to be a very.
Speaker AAnd actually.
Speaker AAnd another thing a lot of people don't know, call the bank.
Speaker AThe bank will negotiate your CD rates.
Speaker AYou call them and say, look, the bank down the road is going to give me another half a percent.
Speaker AWhat are you willing to do?
Speaker AAnd they'll negotiate that getting back to the credit card thing.
Speaker AIf you call and dispute the overages, like you expected to pay one and now you're paying six more.
Speaker AJust keep going.
Speaker AThink of how many people that don't call.
Speaker ARight?
Speaker AThat's the truth.
Speaker AAnd it's the funniest thing, is people just don't ask.
Speaker AIf you don't ask, you're never going to get it.
Speaker AThat's the fact.
Speaker AIt's an automatic.
Speaker ANo, exactly.
Speaker ASo ask.
Speaker AIt's your money.
Speaker AYou work hard to get it.
Speaker ASo thank you, everybody.
Speaker AI appreciate everybody being here.
Speaker AHopefully there were some takeaways.
Speaker AOne more time for Ralph Estep, our title sponsor.
Speaker AEverybody.