The Content Creator's Accountant How to Calculate Your Own Video Threshold The camera question isn't about your audience size. It's about what you sell. By Ralph Estep Jr., LPA, The Content Creator's Accountant Disclosure before I st…
Stop Fighting About Audio vs. Video. Your Audience Doesn't Care. Picture the creator who spends four months building the perfect video studio. Ring lights. A camera that cost more than their first car. A backdrop they agonized over for weeks. The…
Mid-Year Money Check: 6 Financial Tools for Content Creators Let me ask you something. We just crossed the halfway point of the year. Six months down, six to go. So when's the last time you actually looked at your numbers? Not glanced at your ba…
When Your Podcast Hobby Becomes a Business And why that line matters more than you think By Ralph Estep Jr., LPA Let me ask you something. When you started your podcast, how did you think of it? A passion project? A creative outlet? Somet…
Most podcasting advice skips the part nobody wants to say out loud: your show might be worth building and still not be paying you yet, and neither of those things means you're failing. What it means is that you need a bridge — a way to make money wh…
The Thing I Said Out Loud This Morning I want to start with something I don't usually admit so plainly, even to myself. This morning, on the show I host, I told a room full of people — and anyone listening — that my wife doesn't support my podcast…
Let me give you a number that should stop indie podcasters cold. Podcast advertising is now a $2.5 billion industry in 2026. The IAB is projecting another 9.6% growth on top of that this year. Brands are spending more money on podcast ads than at a…
The Podcast Measurement Debate Is About Money. Here's Why Your Numbers Matter. Why the Podcast Measurement Debate Matters to Creators' RevenueThe podcast industry just formed a task force to answer: "What is a podcast?" On the surface, it's a crea…
I see this pattern constantly. A creator calls me in Q3 because they're about to drop $2,500 on a new camera, convinced that once they get the "right" gear, everything will change — videos will look professional, clients will sign up, and monetizati…
Is Podcasting Dead?: RSS.com surveyed 195 active podcast creators about how they're growing, publishing, using AI, experimenting with video, and trying to make money. The respondents are RSS.com users, so it's not a picture of every podcaster alive.…
